Recently purchased by Oracle, Opower is a digital platform used by major utilities companies such as as PG&E, Exelon, and National Grid. The platform uses big data methods to analyse large numbers of meter reads etc. in order to more efficiently reach regulatory requirements, lower costs, and reduce pollution.
Opower has leveraged behavioural economics principles in many ways. One such way is by using social norms to encourage energy savings. By simply giving consumers access to the average energy expenditure of their neighbourhood, Opower leverages social norm effects to encourage people to reduce their consumption