Nudge ‘FORGOOD’ was published in Behavioural Public Policy in January 2020. The full paper is available here. The FORGOOD framework summarises seven key ethical considerations when nudging behaviour. The aim of FORGOOD is to reduce the unintentional misusage of behavioural science in applied policy settings by encouraging voluntary ethical reflection in a systematic way. As such, FORGOOD is as a nudge for practitioners to apply behavioural science ethically, or a nudge to “nudge for good”.

The Framework
Case Studies